Featured as an up-coming South African author to watch in 2015 by the Sunday Times, the article reads:
"Known for her satirical blogs, such as My Branded Life and Cape Town Girl, Alex van Tonder's debut novel This One Time (Pan Macmillan) is due out in May. It features an unlikeable multimillionaire trying to recover from writer's block in an Alaskan hunting lodge. His mistake is opening the door to a pretty girl harbouring a Misery persona. Lauren Beukes' shout: 'Alex van Tonder has a straight razor on the pulse of pop culture. Scathing, witty and incisive.'"